New updates and improvements to Hedonova

We have invested $2 million in Upmarket's seed round

Investment made
Hedonova backs Upmarket in $20 million seed round

Hedonova has invested $2 million in UpMarket's seed round at a post money valuation of $20 million from our venture arm. Upmarket's mission is similar to ours - to provide access to alternative investments like pre-IPO companies, private equity, venture capital and hedge fund to as many people as possible. While we took the route to create a fund, Upmarket built a market place - think Amazon for alternative investments.